Importance of customers' reviews for businesses

In the present day of information technology, public information available on the internet is the first source that clients and potential investors go to before initiating business with the said person or company.

Besides checking out the website of the business, they also go to the pages of the business available on different social media platforms like Facebook, LinkedIn etc. They want to read accessible online client reviews.

The numerous ways through which reviews can help a business are as follows:

* A capacity to gauge consumer loyalty level

* Better comprehension of where the business needs to improve

* A chance to improve client experience and degree of consistency

* Get dependable data about products and efficiency of services

* Brand acknowledgment and site design improvement

By gathering client criticism and urging customers to fill out online client surveys, businesses may demonstrate that they truly care about their customers.

Irteza Rejwan

Department of Business Administration

East West University, Dhaka

[email protected]