BD ad market likely to grow $457m by 2020

AdPlay will become the first Bangladeshi exhibitor at the prestigious ad:tech conference as it showcases its products at ad:tech 2018 in New Delhi on March 8-9.

The international series of digital advertising and technology conferences holds exhibitions for interactive marketing and has hosted events around the world, drawing exhibitors such as Google, Chettah Mobile, Freakout, Media Cart, Yahoo Cricket, OLX Advertisements and Movista, reports bdnews24.com.

The ad market in Bangladesh is expected to grow by US $457 million between 2017 and 2020, according to a report by Zenith.

The theme for the New Delhi conference is 'Welcome to the Post-advertising Era'.

PepsiCo Global Head of Media and Content Innovation Atin Kulkarni will deliver the keynote speech on the topic of 'The Science & Magic of Storytelling' in the New Delhi conference.

Speakers from Google, Oath, GSK, Mindshare, Nestle, Adobe, Sheroes and Times Internet will also attend the event.

AdPlay will exhibit at Booth D4 of the Innovation Zone.

Bangladesh has been ranked among the world's fastest growing media markets, the company said in a statement.