L'Oreal in talks to buy Mugler

PARIS, July 02 (Reuters): L'Oreal is in talks to buy the Mugler and Azzaro brands from Clarins Group, as the French luxury goods group reinforces its presence in upmarket cosmetics.

While its higher-end products such as Lancome or Kiehl's have found favour with people seeking anti-ageing treatments, L'Oreal has struggled to revive its mass market business.

"The perfume category is at the heart of our global strategy for growth ... we would be thrilled to welcome Mugler and Azzaro," Cyril Chapuy, president of L'Oreal Luxe, said.