News Briefs--(11-01-2018)

Global media agency launches country operations

WAVEMAKER, Group M's new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, has forayed into Bangladesh. Wavemaker Bangladesh, also a part of Asiatic 360, one of the largest communication groups in the country, will be led by Morshed Alam, Managing Director, and Hasan Faruque, Director. Wavemaker Bangladesh will continue to service portfolio of various clients from Maxus and MEC together. At the inaugural function on Wednesday, Group Chairman of Asiatic 3sixty Aly Zaker, Executive Vice President Sara Zaker, Deputy Managing Director Iresh Zaker and Managing Director of Wavemaker Morshed Alam were present. Morshed Alam, Managing Director of Wavemaker Bangladesh, said: "The name Wavemaker embodies everything we want our new agency to stand for: bringing together the very best of Maxus and MEC and supercharging it. It reflects our drive to build on top of our foundational media capabilities to bring more content, technology and data solutions to media industry in service of our brands and partners growth." Wavemaker will have offices in 90 countries with over 8,500 employees. — Statement

HATIL opens digital showroom

HATIL, a furniture brand of Bangladesh, has brought in the country's first virtual showroom HATIL V at the fairground. State minister for ICT Zunaid Ahmed Palak inaugurated the virtual showroom. The minister along with other dignitaries enjoyed the virtual show of HATIL V and spoke on this occasion too. He praised HATIL for taking up such a trailblazing initiative. Among others, Selim H Rahman, Managing Director of HATIL Complex Ltd. addressed the audience. As a virtual showroom, HATIL V takes a customer on a virtual journey where they get to see each and every piece of HATIL Furniture in simulated room environment. On top of that, a customer gets a chance to change wood and fabric colour of his or her chosen furniture items, compared them keeping side by side and making payments. HATIL V is the first of its kind virtual showroom in the country where a customer enjoys end to end experiences and services at one go.

— Statement