Uber, the world's largest on-demand ride-sharing company, announced the launch of 'Safety Toolkit', a consolidated and comprehensive set of in-app features, for riders in Bangladesh on Tuesday, within months of its US rollout, reports UNB.
Keeping technology at the heart of Uber's approach, the safety toolkit is aimed at building on the existing safety features available to riders in Bangladesh and improving both awareness and usage rates of some of the existing as well as newly introduced features, said a press release.
Riders can access the Safety Toolkit on the home screen of the app from the moment the driver accepts the trip through when the trip ends.
Commenting on the launch, Sachin Kansal, Director, Product Management, Uber said, "At Uber, safety is a top priority and we look towards harnessing technology to solve for rider and driver safety concerns in more innovative ways."
"A key feature that we are introducing today as part of the Safety Toolkit is 'Trusted Contacts', which offers riders the option to automatically share all or selected late night trips with their family and loved ones."
Launched in the US in May, the Safety Toolkit's design and features have been determined in large part, based on feedback from thousands of riders.
Uber was the first ride-sharing company in Bangladesh to integrate the government's helpline number in the app in August 2017, which prompt riders to dial 999 in case of an emergency.
The introduction of this feature adds to the existing in-built repertoire of safety features in the Uber app.
