Sales of television (TV) sets have marked a significant rise in the run-up to FIFA World Cup 2018, traders said.
Consumers are mostly attracted by promotional offer from well-known electronics brands, they said.
Moreover, festival allowances received by service holders ahead of Eid-ul Fitr have contributed to this surge.
Sources said the demand for television sets with screen size of 32-55 inches is the highest in the city markets.
During a recent visit to shopping malls, including Bashundhara City and Bangabandhu Stadium Market, this correspondent found every showroom is full of various types of TV sets.
And the salespersons are busy with customers ahead of the mega sport event.
More than 30 local and foreign TV manufacturers supply their products to the country's market, traders said.
The market is mostly dominated by global brands like Sony and Samsung, said the Manager of TV Bangladesh Electronics Limited, Md Sobuj Mia.
TV sales usually jump four to five times ahead of football and cricket world cup, he said.
But this year, Eid festival has added new dimension to the shopping spree, he added.
The price range of Sony LED TV models starts from Tk 28,000 while a smart TV costs a minimum of Tk 33,900, said Sabuj Mia.
"A good number of customers now opt for smart TVs for their wide range of features like Internet browsing and online video streaming," he said.
However, one can buy non-brand Chinese LED TV at a price as low as Tk 5,000, sources said.
Swapon Miaji, a representative of a Samsung sales centre in Bashundhara City, said they have a collection of some new TV models.
A 32-inch smart, full HD TV of Samsung brand sells at Tk 37,900, he said.
In premium category, a QLED 65-inch TV is priced at Tk 6,29,000.
Swapon said: "Nowadays, smart televisions come with an array of features, which help a user get ultimate entertainment experiences."
Khondoker Mohiuddin, a banker, purchased a 43-inch Samsung smart TV for Tk 59,000 from this showroom.
When asked, he said he bought the TV to watch the upcoming football world cup on a large screen.
"Watching football matches on large screen with family members and close ones is really enjoyable," he said.
He also said that although he initially planned to buy a 32-inch TV, the Equated Monthly Installment (EMI) facility helped him grab the bigger one.
Sources said the demand for some local and Chinese brands has also grown significantly.
Different e-commerce sites are also offering cash discount, gifts and free installation facilities to attract customers.
The FIFA World Cup 2018 is scheduled to begin on June 14 in Russia.
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