AI driving a new era in business

Artificial Intelligence (AI) is reshaping the business world by streamlining operations, improving decision-making, and enhancing customer experiences. AI-powered data analysis helps businesses track market trends, anticipate customer needs, and create targeted marketing strategies, ultimately increasing sales and customer satisfaction. By automating repetitive tasks, AI reduces costs and boosts efficiency, allowing employees to focus on more strategic work.

AI-driven chatbots and virtual assistants offer round-the-clock customer support, ensuring faster responses and improved service quality. In supply chain management, AI helps predict demand, manage inventory efficiently, and minimise disruptions. Financial institutions rely on AI for fraud detection and risk management, making transactions more secure. Additionally, AI drives product innovation by analysing customer feedback and market trends.

However, businesses must tackle challenges such as data security, ethical AI implementation, and reskilling employees to unlock AI's full potential. AI is more than just a technological advancement; it is a powerful tool that drives growth and competitiveness in today's fast-changing business environment.

Safwaanul Haque

Student

Bachelor of Business Administration

North South University

safwaanul.haque@northsouth.edu