In today's rapidly evolving digital economy, artificial intelligence (AI) has emerged as a powerful force transforming how online businesses operate. From customer service bots to personalised product recommendations, AI is reshaping the landscape for e-commerce platforms, digital service providers, and entrepreneurs.
AI enables businesses to interact more effectively with customers. Tools like recommendation engines and chatbots personalise user experiences, enhance satisfaction, and reduce operational costs. In Bangladesh, many small and medium enterprises are beginning to integrate AI solutions-such as those found on Shopify or WooCommerce-to automate routine tasks like order processing and inventory management, improving efficiency and reducing errors.
Digital marketing has also been revolutionised by AI. Tools like ChatGPT, Jasper, and Canva AI allow marketers to generate content, analyse campaign performance, and optimise strategies in real time. Predictive analytics can now forecast demand and suggest investment opportunities based on customer behaviour.
However, the rapid adoption of AI is not without risks. Concerns about data privacy, algorithmic bias, and job displacement are growing. In developing countries like Bangladesh, it is essential to ensure that customer data is collected and stored ethically, and that algorithms remain transparent and fair-especially in sensitive sectors like finance, healthcare, and education.
Moreover, not all businesses have equal access to the technology and skills needed to adopt AI, creating a digital divide. Over-reliance on automation may also undermine the human creativity and oversight that are still vital in many areas.
If harnessed responsibly, AI can help online businesses gain a competitive edge and drive digital growth. But this transformation must be inclusive, ethical, and supported by appropriate training and regulation. As Bangladesh moves toward a "Smart Bangladesh," encouraging AI adoption should go hand-in-hand with policy safeguards and digital literacy initiatives.
Kaniz Batul Shamma, Student, BBA
North South University
kaniz.shamma.241@northsouth.edu
