Digital marketing

MARKETING has always been about connecting with the customers at the right place and at the right time. It means we need to meet them where they are already spending a lot of time, i.e., on the internet. The reality is, people spend twice as much time online as they used to 12 years ago. The way people shop and buy really has changed.

Digital marketing is an umbrella term for all online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital marketing is being prioritised around the world today. To adapt to digital marketing practices in Bangladesh we can follow the branding exercises and advanced technologies followed by nations who have been pursuing digital marketing successfully.

Some digital marketing companies are already working in Bangladesh. This is a new working field for marketing professionals with IT knowledge. Digital marketing has opened the door to unlimited possibilities for companies selling their products anywhere in the world.

Md. Arifur Rahman Sumon

Assistant Manager

Sadharan Bima Corporation

[email protected]