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E-commerce and role of media

June 24, 2019 12:00:00

"I ordered by prepayment and didn't got my goods delivered," "They have shown me one product and sent another," -- these are the types of complaints we often hear about online shopping. Although they are as bad as they sound but they represent a very small portion of total transactions happening online.

The role of the media-- television channels, radio stations, newspapers, online news sites-- is to make people alert about the situation on the ground--what is happening in the name of online business in the country. To do that they have to cover both negative and positive news -- anomalies and successes. In that way people will know the real situation about online business in the country.

Since there is more of negative news about online shopping than positive news, trust of people in e-commerce is now eroding.

The country's e-commerce business associations and law and order agencies need to act upon faulty transactions. At the same time, the media need to promote the whole picture of the industry to bring back trust of people.

Mozzammal Hossain Bhuiyan

Mirpur, Dhaka

[email protected]

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