Competitive video games, or esports, are rapidly gaining popularity in Bangladesh. This dynamic industry offers multiple income streams, including professional gaming, content creation, and streaming.
For professional gamers, esports are a lucrative pursuit, with earnings reaching millions through tournament prizes, sponsorships, and streaming income. By representing Bangladesh in international events, these gamers bring recognition and pride to the nation. Additionally, esports offer employment opportunities across various business sectors, such as game development, event management, and digital marketing.
Revenue from media rights, ticket sales, and advertising can further supplement the esports industry, benefiting the country's economy directly. This business also has the potential to attract foreign investment, fostering growth in the IT sector. Renowned tech companies like AMD, Intel, MSI, Gigabyte, Asus, and others may consider direct investment in Bangladesh, establishing a foothold in the local market.
With effective market segmentation and audience targeting, esports can create numerous jobs for the youth as these companies establish subsidiaries locally.
However, for Bangladesh to capitalise fully on the economic potential of esports, investment in infrastructure, training centres, and support for emerging gamers is essential. The esports ecosystem requires the backing of government initiatives, private partnerships, and community support to be sustainable.
Ultimately, esports are not merely a pastime; it is a promising revenue source, an employment sector, and a means to enhance Bangladesh's global image. By embracing esports and providing appropriate support, Bangladesh can open up new employment opportunities for youth and contribute to the nation's overall progress.
Md Ikramul Haque tasin
BBA, North South University
ikramul.tasin@northsouth.edu
