Promoting franchising business

The burgeoning landscape of the franchising business in Bangladesh holds immense potential for economic development and entrepreneurial growth. Over the past decade, franchising has emerged as a dynamic business model, contributing significantly to job creation, economic diversification, and the introduction of international standards in various industries.

Franchising has played a pivotal role in stimulating economic activity in Bangladesh. By allowing established brands to expand their footprint through local entrepreneurs, franchising has created numerous job opportunities. For instance, international fast-food chains like KFC, Pizza Hut, and Burger King have seen substantial growth in Bangladesh through the franchising model. This not only provides jobs but also introduces global best practices in customer service, management, and operational efficiency. The entry of international franchises has elevated the standards of various industries in Bangladesh. These franchises bring with them a wealth of knowledge, technology, and operational expertise. For example, the retail and hospitality sectors have witnessed significant improvements in quality control, customer service, and supply chain management, thanks to the practices introduced by franchised businesses.

By addressing the existing challenges and creating a supportive ecosystem, Bangladesh can unlock the full potential of franchising, paving the way for sustained economic development and prosperity.

Minha Khatun Ononna

Student

BBA Department

North South University

[email protected]