Rise of digital marketing agencies

It is time to recognise a simple truth. Bangladesh's business world is no longer shaped by billboards, TV commercials, or flyers. It is shaped by digital content. However, many companies still treat social media as a hobby instead of a key part of modern commerce. This mindset is holding our economy back, even as a new generation of digital marketing agencies shows what the future looks like.

Across the country, creative youths are starting agencies from their bedrooms and co-working spaces. They produce campaigns that surpass traditional advertising in reach, impact and cost. Small boutiques, restaurants, online sellers and established brands are finding that a single well-crafted video can bring in more business than any old-school marketing method. This change is not a trend; it is a fundamental shift in how customers behave.

The economic value of digital agencies is clear. They create jobs for a youth population that urgently needs opportunities. They help small businesses compete on the same level as larger companies. They also bring foreign income through global clients who trust Bangladeshi talent. In a country where educated youth unemployment is a major concern, digital marketing shows that our young people are not just employable but can compete globally.

However, the industry rarely gets the respect it deserves. Too many business owners ask for "viral posts" without understanding the strategy behind them. Many brands underpay for digital work while overspending on outdated channels. The irony is that the same businesses that overlook digital agencies rely heavily on them during product launches, sales spikes or crisis. We also need honesty in the industry. Some agencies cut corners, use fake engagement, or chase quick wins instead of building real brand value. These practices harm trust and lower standards for everyone. If Bangladesh wants a strong digital economy, agencies must commit to ethical, skilled and long-term work.

If we empower our young digital creators, support local agencies and take modern marketing seriously, Bangladesh can become a competitive player in the global digital landscape.

Amanul Islam

Student

North South University