Once, village fairs were the vibrant mirrors of rural life. The creaking Ferris wheel, beating drums, sweet smell of confections, and vivid hues of handmade crafts created an atmosphere of enchantment. People visited not just to buy but to rejoice. Today, however, such vibrancy is fading fast. Many fairs have vanished, and those that remain lack their old charm.
Traditionally, fairs were more than marketplaces; they were social and cultural gatherings. After harvest, villagers sought relaxation, met relatives, and celebrated together. For artisans-potters, weavers, toy makers-fairs were lifelines. But with the rise of superstores and online shopping, few now seek earthen pots or embroidered quilts. As artisans disappear, so too do the fairs.
Even a decade ago, schoolyards or village markets brimmed with festivities-folk music troupes, travelling theatres, scroll painters, and Baul singers. But technology has reshaped lifestyles. Television, mobiles, and the internet pull people indoors. Children prefer video games to Ferris wheels; teenagers turn from folk songs to modern playlists. This cultural shift has eroded the foundation of fairs.
Urbanisation adds to the decline. Where once villages hosted a dozen fairs yearly, many upazilas now see only two or three. Reports suggest rural fairs have dropped nearly 60 per cent in 20 years. Overcrowding, poor security, vulgar shows, and antisocial activities further drive families away. Once joyous outings now feel unsafe and uninspiring.
Economic changes also play a role. Villagers once shopped and relaxed after harvests. Today, many migrate to cities or abroad for work. As community participation weakens, so too does the soul of fair.
Yet hope remains. Some traditional fairs survive-Pahela Baishakh, Holi, or New Year gatherings-keeping rural culture alive. To revive the ordinary fairs, however, they must be reimagined as cultural festivals. Dedicated spaces for artisans, folk music, puppet shows, and children's games could restore their appeal. Ensuring safety and proper organisation would encourage families to return.
Schools can also play a role by teaching students about folk traditions, fairs and crafts, helping young generations see them as symbols of heritage. Financial support for artisans would further strengthen these events.
Md. Rished Ahmed
Student
Jagannath University, Dhaka
mdrishedahmed@gmail.com
