In today's fast-paced, hyperconnected world, marketing has transformed into the backbone of success across all sectors from just a business function. Whether it's education, healthcare, technology, finance, development, or even artificial intelligence nothing thrives without the strategic power of marketing. As a student of Accounting & Finance at North South University, I've come to realise that the need for marketing minds is no longer limited to traditional corporate settings; it's now essential for progress, innovation, and impact in every industry.
We often assume that if a product or service is good, it will naturally succeed. But in reality, even the best ideas remain invisible without proper promotion. Consider AI, a field built on cutting-edge technology and innovation. Despite its vast potential, AI needed aggressive marketing and public education to gain global acceptance and trust. The rise of tools like ChatGPT or Tesla's self-driving features didn't just happen through innovation they were also fuelled by compelling storytelling, user education, and strong branding. That's marketing at work.
In Bangladesh, where start-ups, educational institutions, NGOs, and even public services are evolving fast, marketing is more critical than ever. A healthcare app needs to earn trust. An education reform programme needs community engagement. A small business needs to cut through the noise to reach customers. All of these require marketing strategies that build awareness, credibility and loyalty.
What's fascinating is how marketing itself has evolved. It's no longer just about ads and billboards. It's data-driven, digital, emotional, and personal. It involves understanding the audience deeply, crafting relatable narratives, and creating experiences that resonate. In an age where attention spans are short, only powerful and purposeful marketing can sustain engagement.
In conclusion, marketing is no longer an option it's a necessity. It is the muscle that drives growth, builds brands, influences perception, and connects ideas with impact. From classrooms to boardrooms, and from tech labs to local startups, marketing minds will lead the way forward. It's time we give this powerhouse the attention and respect it deserves in every sector of Bangladesh and beyond.
Asiq Mohammad Mokbel Hossen
Student
Department of Accounting & Finance
North South University
asiq@northsouth.edu
