China's BYD posts weakest sales growth in five years

BEIJING, Jan 2 (Reuters): Sales growth at BYD slowed to 7.73% in 2025, its weakest pace in five years, as the Chinese electric vehicle maker grappled with growing local competition and a weakening of its technological lead.

BYD's total sales were down 18.3% in December from a year earlier, extending declines for a fourth month and marking the largest monthly drop in nearly two years, according to data in a stock filing on Thursday.

For the full year, sales rose by 7.73% to 4.6 million units, meeting its slashed target. BYD lowered its 2025 sales target by 16% as domestic sales weakened from July onward, challenged by competitors including Geely and Leapmotor in the budget segment.

Price cuts triggered stock selloff

BYD's domestic sales fell in 2025 due to its weakening technological leadership, Chinese media outlet Southern Metropolis Daily reported, citing Chairman Wang Chuanfu's comments at an investor conference in December.

Wang added that the company would release major innovations in 2026, without elaboration.

BYD offered advanced autonomous driving features on EVs priced as low as $9,555 in February and launched two models equipped with an ultra-fast charging technology in March. The efforts, however, have done little to shield the company from losing market share to competitors.

BYD's sweeping price cuts on more than 20 models in May triggered a stock selloff across the Chinese auto sector and prompted a rare public warning from the chairman of competitor Great Wall Motor, who said the world's largest auto industry was in an unhealthy state.