AIUB holds seminar on building career in advertising

The Department of Media and Mass Communication (MMC) at the American International University-Bangladesh (AIUB) recently organised the sixth session of its JMAS seminar series titled "Career in the Advertising Industry in Bangladesh: Skills That Get You Hired." Held on the university campus, the seminar aimed to guide students on the career prospects and required skill sets for entering the advertising industry, says a statement.

A.S.M. Maruf Kabir, Managing Director of Visual Communication Limited, was the keynote speaker.

He discussed the essential skills needed to succeed in the field, including creativity, adaptability, strategic planning, critical thinking, and audience awareness. He emphasided that advertising is not only about brand promotion but also about influencing consumer behavior, shaping culture, and communicating values.

The event was attended by Prof. Dr. Saiful Islam, Vice Chancellor of AIUB; Prof. Dr. Tazul Islam, Dean of the Faculty of Arts and Social Sciences; Dr. AJM Shafiul Alam Bhuiyan, Advisor to the MMC Department; Ms. Rani Ellen V. Ramos, Head of the MMC Department; along with faculty members from various departments and students from across the university.