World Cup fever turns city into a festival of flags

As the FIFA World Cup 2026 gathers momentum, football fever has gripped Bangladesh once again, transforming the capital into a colourful display of support for competing nations.

A visit by The Financial Express to several markets, including Gulistan, Bangabazar and Khilgaon Taltola City Corporation Market, found streets, buildings and neighbourhoods draped with the flags of countries participating in the tournament.

Residential areas, particularly in Old Dhaka, Jatrabari, Shanir Akra and Rayerbagh, have been decorated with the flags of football powerhouses such as Argentina, Brazil, Spain, France and Portugal, reflecting the enthusiasm of local fans.

"I decorated my house with the flags of different countries participating in the World Cup simply because I love football," said Md Sabbir Ali, a businessman from Koltabazar in Old Dhaka.

At Khilgaon Taltola City Corporation Market, traders have displayed the flags of all 48 participating nations.

"Our market has been decorated with the flags of all World Cup teams because we believe football unites people across the world," said Md Jamil Hasan, a businessman at the market.

Street markets in commercial hubs such as Gulistan and Gulshan have also taken on a festive appearance, with rows of fluttering national flags hanging above busy roads and walkways.

Traders in Gulistan said demand for national flags has surged since the start of the tournament. The most sought-after flags are those of Argentina, Brazil, Portugal, England, France and Spain, although flags of countries such as Saudi Arabia and Iran are also attracting buyers.

Across the city, rooftops, balconies and alleyways have been adorned with colourful banners and flags, creating a carnival-like atmosphere.

Large-scale displays featuring the flags of all 48 participating countries can also be seen along major highways and entry points to the capital, including the Dhaka-Chattogram Highway, the Jatrabari-Chattogram Road corridor, Aminbazar and Savar.

Although Bangladesh is not competing in the World Cup, support for international football remains deeply rooted in the country.

The tournament has sparked friendly rivalries among fans, community-based flag displays and special watch-party arrangements at restaurants and event venues across the capital.

For many Bangladeshis, the World Cup is more than a sporting event -- it is a celebration that brings communities together and turns neighbourhoods into vibrant showcases of global football culture.

talhabinhabib@yahoo.com