100 Saudi Brands to take fashion initiative to the next level

DUBAI, July 24 (Arab News): Two of the Fashion Commission's 100 Saudi Brands, Yousef Akbar and Tima Abid, use local materials and minimize their carbon footprint to build a sustainable industry in the Kingdom.
Saudi Arabia's Fashion Commission contributed to achieving sustainability by supporting the fashion industry through its 100 Saudi Brands initiative and the launch of the Saudi Professional Fashion Association.
The 100 Saudi Brands initiative, launched last year, aims to support the business development of 100 Saudi designers and luxury brands, providing Saudi fashion products with international credentials.
It will help build 100 Saudi brands that can compete regionally and internationally. This is within the Fashion Commission's framework to develop the Kingdom's fashion sector in all its legislative and regulatory aspects. It will also support and empower its workers, including creators and investors.
Saudi fashion designer Yousef Akbar told Arab News that "there is no such thing in this whole world as a sustainable brand."
Fashion designer Yousef Akbar said that wearing a digital garment does not require manufacturing. As a result, there will be no waste or carbon footprint. (Supplied)
However, he said sustainability is one of his core philosophies. Akbar and his team achieve sustainability by minimizing their carbon footprint, using sustainable materials, and digital pattern making.