Actress and model Bidya Sinha Mim has become the brand endorser of bKash, the country's largest Mobile Financial Services

BIDYA SINHA MIM BECOMES BRAND ENDORSER OF BKASH
Actress and model Bidya Sinha Mim has become the brand endorser of bKash, the country's largest Mobile Financial Services (MFS) provider, to encourage, aware and accustom people, especially young generations, to digital transactions. The actress signed the brand endorsement agreement at an event organised by bKash at its head office in the city recently. Chief Marketing Officer of bKash Mir Nawbut Ali and EVP & HoD, Supply Chain & Procurement of bKash, Mohammad Rashedul Alam were present at the event. As the brand endorser, Mim will appear in various campaigns and activities to promote and create awareness on bKash's products and services as well as its core values to the common people. On her new journey with bKash, Mim said, "Bangladesh is on a journey of becoming cashless. In this journey, bKash is playing a pivotal role by providing various cashless transaction services. Now, people can make all kinds of daily transactions through bKash. I am delighted by the opportunity to be a part of this great initiative of making Bangladesh cashless."