Adidas, Man Utd's new deal to increase focus on women's team

LONDON, July 31 (AFP): Manchester United said it had signed a new 10-year deal with German sportswear giant Adidas on Monday, worth a minimum $1.15 billion, according to the BBC.
The two have been partners since the 2015/16 season, reuniting after a 23-year hiatus, and both parties said the new deal would focus substantially "on the Manchester United women's team".
"The new deal increases the focus on the Manchester United women's team since their reintroduction in 2018 -- continuing Manchester United and adidas's commitment to drive the women's game forward," read a statement on United's website.
Bjorn Gulden, CEO of Adidas, said the two were a natural fit given their respective status in the sport.
"Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation," he said in a statement.