Adidas says World Cup to push sales to 2.0b euro target

HERZOGENAURACH, Germany, June 24 : German sportswear firm Adidas expects to meet its target for 2 billion euros ($2.7 billion) of soccer sales this year as the World Cup fires demand for its shirts, boots and balls, it said on Tuesday. "I can confirm that we will reach the 2 billion euros for the first time in the history of our company," Adidas Chief Executive Herbert Hainer told a news conference. Adidas, which has long dominated the market for soccer gear, is facing a challenge from Nike, the world's biggest sportswear company that has only been a serious player in soccer for the last 20 years.     — Reuters