Ads of toys, fast food are obstacles to kids\\\' physical, mental dev

Advertising in the simplest term means giving publicity to goods and services, to create awareness. Today advertising is made through press (newspaper, magazine); electronic media (video & TV); outdoor media and most recently through the internet.
Today's TV is full of commercials for both adults and children. These ads are supposed to attract people's attention toward the targeted products. It is certain that they work, but perhaps, they work a little too much on the younger viewers. We believe toy and fast food ads profusely affect the overall development of young ones and harm parents in many ways.
It is a relief to know there is media attention and many parents and advocates are working to change food-marketing policies directed to children, but changes take time…. Most parents want to know what some practical steps are that can be taken right now to guide your child to choices that are more healthful and to combat unhealthy food marketing.
It is known that children are not matured enough to always distinguish fiction from reality, especially when the imaginary images are so colorful and vividly projected like it is done in today's media. It has been noticed and indentified that fast food ads are making today's children more and more inclined to adopting low-nutritional value snacks as main food items. As result, their overall health condition has been deteriorating.
Toy commercials, on the other hand, affect the children on the more subtle ground. While it is acceptable that young ones play with toys for intellectual development and for indulging into the colorful world of imagination, it is undeniable that the over-blown ads tend to fuse reality and fiction. As a result, in the real world, when actual challenges of society and academia are to be dealt with, children may lack national responsibility. This is of course solely the effect of toy commercials. In addition, it must not be forgotten that deserting the playground for the playpen will have dire consequences on the children's physiological growth.
With children not being parallel to the established line of development, parents have to pay for their disarray. Because of the negative effect of toy and fast food advertisements, parents lose substantial amounts of money simply buying objects and food items of no concrete or nutritional value. Less obviously, because of being less healthy, children these days have higher possibility of falling ill, which is a matter of massive expenses, of money, time and serenity.
To conclude, it should be said that while commercials of toys and fast foods cannot be stopped, they must be properly graded for ensuring harmlessness to our children and their parents.
The writer is columnist. Email: atik@bift.info