AFC chief for new era of professionalism
Friday, 31 October 2008
KUALA LUMPUR, Oct 30(AFP): AFC president Mohamed bin Hammam has implored teams in Asia to embrace a new era of professionalism and become commercially viable to ensure the future of football in the region.
The Asian Football Confederation chief made the remarks at the end of the first-ever Asian general managers seminar here designed to enlighten participants on the best practices of club management.
Topics covered included player development, generating revenue, attracting fans and sponsorship and media activities.
"After two days of intensive learning, I believe the participants now understand exactly what professionalism means and how, together, we need to take our continent to the future," Bin Hammam told some 150 club managers.
"The challenges are great and next season we are going to start the long journey to glory. We all have real challenges awaiting us. You carry on your shoulders the future of professional football in Asia.
The Asian Football Confederation chief made the remarks at the end of the first-ever Asian general managers seminar here designed to enlighten participants on the best practices of club management.
Topics covered included player development, generating revenue, attracting fans and sponsorship and media activities.
"After two days of intensive learning, I believe the participants now understand exactly what professionalism means and how, together, we need to take our continent to the future," Bin Hammam told some 150 club managers.
"The challenges are great and next season we are going to start the long journey to glory. We all have real challenges awaiting us. You carry on your shoulders the future of professional football in Asia.