AI and the future of creativity

Artificial Intelligence is transforming creativity on a global scale, challenging the traditional boundaries between human imagination and machine capability. From composing music and writing novels to designing fashion and visual art, AI systems are now active participants in creative processes. This shift raises a critical question: will AI enhance human creativity, or will it replace it?
AI can generate ideas, suggest alternatives, and optimise designs at speeds no human can match. Yet creativity is more than patterns and probabilities, it is emotional resonance, cultural context, and lived experience. A machine may produce a technically perfect painting, but it cannot convey the subtle history, emotion, or perspective embedded in human art. The real value lies in collaboration: humans guiding AI to expand possibilities while retaining originality and meaning.
Globally, businesses and content creators face a challenge: integrating AI tools without letting algorithms dominate creative decision-making. Policies must ensure intellectual property rights, ethical use, and recognition of human contribution. Education systems should teach AI literacy alongside critical thinking, so the next generation can collaborate with technology rather than compete with it.
The future of global creativity does not belong solely to humans or machines, it belongs to those who can blend both thoughtfully. How humanity navigates this balancing act will define the next era of art, business and culture.

Yana Islam Rifa
Bachelor of Business Administration
North South University