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Ailing BlackBerry fights back with budget smartphone

Wednesday, 14 May 2014



JAKARTA, May 13 (AFP) : BlackBerry on Tuesday launched a new budget handset in Indonesia, one of its last bastions, in the hope it will take off in emerging markets and stem a decline in the smartphone maker's fortunes.
The touchscreen Z3, designed with Indonesia in mind but expected to be introduced in other fast-growing markets later, is the first new BlackBerry phone since chief executive John Chen took the helm of the crisis-hit company in November.
The handset is also the first to be produced from the Canadian firm's partnership with Taiwanese tech giant Foxconn, which also makes gadgets for Apple, and is a key test of whether the new strategy will work.