Akij Foods exporting soft drinks to overseas market
Wednesday, 8 August 2007
Naim-Ul-Karim back from Dhamrai
Akij Foods and Beverage Ltd (AFBL), a sister concern of the Akij Group, is exporting soft drinks to the international market for the first time by a Bangladeshi company.
"We are exporting three brands of our soft drinks -- Mojo, Lemu and Speed Energy -- to Malaysia, Yemen and Dubai," Sheikh Jamil Uddin, director of the AFBL, told reporters, who were taken round the AFBL plant Tuesday.
He said the AFBL is exporting 300,000 cans of soft drinks in three consignments. "We hope to get more orders soon," he added.
The company invited the journalists of major dailies as it sent the soft drinks to Chittagong port for export.
Replying to a question, Sheikh Jamil Uddin, said his company is planning to set up another plant to produce fruit pulp to meet the demand for raw materials, which are mostly imported from Germany.
Apart from producing the soft drinks, the company will soon process eight varieties of juice and milk for export.
Besides the beverages, the AFBL is producing bottled drinking water - SPA -- and different verities of chips.
The company officials claim their beverages plant as most modern and it is only comparable with those in Japan.
"Our plant is almost ready to produce juices of mango, red grape, nectar, orange and others fruits," Shaikh Shamimul Islam, director for media of the AFBL, said.
The AFBL director said the company is carrying forward the policy of 'quality first policy' as nourished by the founder of the Akij Group late Shaikh Akij Uddin.
The AFBL has initiated the production and marketing of beverages since April 14, 2006 and managed to capture at least 25 per cent of total market share of carbonated soft drinks worth Tk 10 billion in the country, he claimed.
"Our ultimate plan is to export at least 60 per cent of total production into international markets," Suja Uddin, chief of overseas operation, said.
He said at the initial stage the company has targeted some South East Asian, African and Middle East countries for export.
However, the AFBL plant comprising five units were established on 50 acres of land at Dhamrai, about 45 kilometres away from capital Dhaka, at a cost of about Tk 3.12 billion.
Operation of all units of the plant, established by Germany's electrical and engineering company KRONES, are computerised.
Akij Foods and Beverage Ltd (AFBL), a sister concern of the Akij Group, is exporting soft drinks to the international market for the first time by a Bangladeshi company.
"We are exporting three brands of our soft drinks -- Mojo, Lemu and Speed Energy -- to Malaysia, Yemen and Dubai," Sheikh Jamil Uddin, director of the AFBL, told reporters, who were taken round the AFBL plant Tuesday.
He said the AFBL is exporting 300,000 cans of soft drinks in three consignments. "We hope to get more orders soon," he added.
The company invited the journalists of major dailies as it sent the soft drinks to Chittagong port for export.
Replying to a question, Sheikh Jamil Uddin, said his company is planning to set up another plant to produce fruit pulp to meet the demand for raw materials, which are mostly imported from Germany.
Apart from producing the soft drinks, the company will soon process eight varieties of juice and milk for export.
Besides the beverages, the AFBL is producing bottled drinking water - SPA -- and different verities of chips.
The company officials claim their beverages plant as most modern and it is only comparable with those in Japan.
"Our plant is almost ready to produce juices of mango, red grape, nectar, orange and others fruits," Shaikh Shamimul Islam, director for media of the AFBL, said.
The AFBL director said the company is carrying forward the policy of 'quality first policy' as nourished by the founder of the Akij Group late Shaikh Akij Uddin.
The AFBL has initiated the production and marketing of beverages since April 14, 2006 and managed to capture at least 25 per cent of total market share of carbonated soft drinks worth Tk 10 billion in the country, he claimed.
"Our ultimate plan is to export at least 60 per cent of total production into international markets," Suja Uddin, chief of overseas operation, said.
He said at the initial stage the company has targeted some South East Asian, African and Middle East countries for export.
However, the AFBL plant comprising five units were established on 50 acres of land at Dhamrai, about 45 kilometres away from capital Dhaka, at a cost of about Tk 3.12 billion.
Operation of all units of the plant, established by Germany's electrical and engineering company KRONES, are computerised.