Aluminium packaging becomes material of choice
Tuesday, 29 June 2010
CHICAGO, June 28 (Commodity Online): Aluminium is becoming a material of choice the world over in consumer packaging, transportation light-weighting and sustainable design applications, according to Erwin Mayr, Novelis SVP and Chief Strategy Officer.
Novelis Inc., the world's leading producer of aluminum rolled products, is positioning itself to meet the growing global demand for aluminium products, Mayr said while presenting the company's long-term outlook at Harbor International's Third Annual Aluminum Outlook Conference in Chicago this week.
"The substitution of aluminum as the material of choice is being fueled by compelling trends in economic growth in emerging markets around the globe," said Mayr. "Three macro-economic trends - increasing urbanisation, the spreading of wealth throughout emerging markets and the continued move toward sustainability - are all converging to drive demand for aluminum rolled products for the foreseeable future."
Mayr pointed to the relative stability of the rolled products segment versus other aluminum product forms as reason for the company's optimism. "Aluminum rolled products usage and growth is based on a diverse group of end-product market segments," noted Mayr, "from packaging to transportation to building to consumer goods. This makes for a higher level of predictability in terms of planning for future demand and capacity expansion."
In addition to presenting the historical case for continued expansion of aluminum rolled products, Mayr also posed a number of "what if" questions illustrating the potential for step change growth in the years ahead.
Novelis Inc., the world's leading producer of aluminum rolled products, is positioning itself to meet the growing global demand for aluminium products, Mayr said while presenting the company's long-term outlook at Harbor International's Third Annual Aluminum Outlook Conference in Chicago this week.
"The substitution of aluminum as the material of choice is being fueled by compelling trends in economic growth in emerging markets around the globe," said Mayr. "Three macro-economic trends - increasing urbanisation, the spreading of wealth throughout emerging markets and the continued move toward sustainability - are all converging to drive demand for aluminum rolled products for the foreseeable future."
Mayr pointed to the relative stability of the rolled products segment versus other aluminum product forms as reason for the company's optimism. "Aluminum rolled products usage and growth is based on a diverse group of end-product market segments," noted Mayr, "from packaging to transportation to building to consumer goods. This makes for a higher level of predictability in terms of planning for future demand and capacity expansion."
In addition to presenting the historical case for continued expansion of aluminum rolled products, Mayr also posed a number of "what if" questions illustrating the potential for step change growth in the years ahead.