Amazon opens first physical fashion outlet

Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing Covid-19 curbs, reports Reuters.
The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.
Customers shopping on Amazon app will also have the option to try out selections at the physical store.