Apple apologises to iPhone users
Sunday, 16 September 2007
Chris Nuttall
Apple on Thursday offered a $100 store credit and an apology to early adopters of its iPhone mobile handset after they reacted angrily to a large price cut within 10 weeks of its launch.
Apple said on Wednesday it was discontinuing a four-gigabyte model and cutting the price of its 8Gb iPhone by a third - from $599 to $399.
The move, designed to boost sales during the holiday season in the US, was an unusual one for the company. It commands premium prices for its products and tends to add features to them to justify maintaining existing prices.
Apple on Thursday offered a $100 store credit and an apology to early adopters of its iPhone mobile handset after they reacted angrily to a large price cut within 10 weeks of its launch.
Apple said on Wednesday it was discontinuing a four-gigabyte model and cutting the price of its 8Gb iPhone by a third - from $599 to $399.
The move, designed to boost sales during the holiday season in the US, was an unusual one for the company. It commands premium prices for its products and tends to add features to them to justify maintaining existing prices.
........................................
FT Syndication Service
Apple on Thursday offered a $100 store credit and an apology to early adopters of its iPhone mobile handset after they reacted angrily to a large price cut within 10 weeks of its launch.
Apple said on Wednesday it was discontinuing a four-gigabyte model and cutting the price of its 8Gb iPhone by a third - from $599 to $399.
The move, designed to boost sales during the holiday season in the US, was an unusual one for the company. It commands premium prices for its products and tends to add features to them to justify maintaining existing prices.
Apple on Thursday offered a $100 store credit and an apology to early adopters of its iPhone mobile handset after they reacted angrily to a large price cut within 10 weeks of its launch.
Apple said on Wednesday it was discontinuing a four-gigabyte model and cutting the price of its 8Gb iPhone by a third - from $599 to $399.
The move, designed to boost sales during the holiday season in the US, was an unusual one for the company. It commands premium prices for its products and tends to add features to them to justify maintaining existing prices.
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FT Syndication Service