Bata renews accord with CARE for rural sales programme
Saturday, 1 November 2008
Bata Shoe Company (Bangladesh) Ltd renewed its agreement with CARE Bangladesh, a non government organisation, for implementing the shoe company's rural sales programme for another one year after successful completion of the first three years of the programme at the CARE office in the city Thursday, says a press release .
As part of the company's corporate social responsibility programme, Bata is working with CARE Bangladesh to improve the lives of rural women and their families.
Managing Director of Bata Shoe Company (Bangladesh) Ltd JD Hearns and Assistant Country Director of CARE Bangladesh Stav Zotalis signed the renewal agreement.
Bata and CARE are working together to help increase the income generating capacity of women and create new job opportunities through the sale of Bata products offering door-to-door service under the 'Rural Sales Programme' in the rural areas of northern and southern Bangladesh.
Approximate 1500 saleswomen are working in this partnership programme. It is expected that in the next year (2009) three thousand saleswomen will be involved in this income-generating programme.
As part of the company's corporate social responsibility programme, Bata is working with CARE Bangladesh to improve the lives of rural women and their families.
Managing Director of Bata Shoe Company (Bangladesh) Ltd JD Hearns and Assistant Country Director of CARE Bangladesh Stav Zotalis signed the renewal agreement.
Bata and CARE are working together to help increase the income generating capacity of women and create new job opportunities through the sale of Bata products offering door-to-door service under the 'Rural Sales Programme' in the rural areas of northern and southern Bangladesh.
Approximate 1500 saleswomen are working in this partnership programme. It is expected that in the next year (2009) three thousand saleswomen will be involved in this income-generating programme.