Bitopi launches new affiliation with FCB

Bitopi Advertising Limited launched its new affiliation with Foote Cone & Belding (FCB), one of the leading advertising groups in the world, with the screening of a documentary called 'Saints of Sin' at Gulshan Club in the city recently, says a press statement.
The documentary was directed by advertising professional and filmmaker Aniruddha Sen and conceptualised by the Chief Creative Officer of FCB Ulka Swati Bhattachariya.
The screening also marks Bitopi embarking on its 50th year of operation in the industry.
The event was hosted by Sarah Ali and was graced by Debarpita Banerjee, President of FCB Ulka, North and East India, and Swati Bhattachariya.
With this new partnership, Bitopi and FCB look forward to an exciting future ahead that is guided by a shared vision and purpose, and an understanding of each other's organisational framework, approach, attitude, culture and values.