bKash campaigns win 7 accolades at 'Commward 2023'

Different advertising and creative campaigns of bKash, the country's largest mobile financial services (MFS) provider, won seven awards, including three golds at the 12th Commward 2023 organised by Bangladesh Brand Forum, says a press release.
The Commward is known for being the biggest meet of professionals and organisations working in advertising and creative communications sector.
In 'PR' category of Commward-2023, bKash won Gold for PR campaign on 'partnership between Argentine Football Federation (AFA) and bKash'; in 'outdoor' category, bKash got Gold for 'shop sign-product specific', and the company won Silver in the category of 'best use of influencer' for 'World Cup Gameroo' campaign.
Also, 'Eid er Chad Akashe Salami Din bKash a' campaign of bKash won total of 4 awards -- Bronze in 'integrated campaign' category; on behalf of bKash, X-Integrated Marketing Agency won Gold in 'music/jingle' category and Silver in 'copywriting' category; and 'Bread and Butter' won Silver on behalf of bKash in 'best campaign by new agency' category.
A total of 1,379 nominations from different companies were submitted for the award this year in 25 categories.