BKV to tie-up with pharma cos
Tuesday, 9 February 2010
MUMBAI, Feb 8 (PTI): Birla Kerala Vaidyashala (BKV), a part of the Rs 30-billion Yash Birla group, intends to tie-up with local pharma companies to sell its range of products across the country, a top company official said.
"We plan to sell our products mainly in the category of curing ailments across the country. For this, we propose to tie-up with local pharmacy companies, starting from April," BKV's Managing Director Harsheet Kuroop, told newsmen here.
The firm has around 350 products. It has already tied up with a south-based company to tap the market and more tie-ups are now in the offing, Kuroop said.
"More such tie-ups will happen as we move to tap other markets in the country," he said.
"We plan to sell our products mainly in the category of curing ailments across the country. For this, we propose to tie-up with local pharmacy companies, starting from April," BKV's Managing Director Harsheet Kuroop, told newsmen here.
The firm has around 350 products. It has already tied up with a south-based company to tap the market and more tie-ups are now in the offing, Kuroop said.
"More such tie-ups will happen as we move to tap other markets in the country," he said.