Black Friday Sale: US shoppers spent $10.8b online
Monday, 2 December 2024
US shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed, reports Reuters.
Black Friday, the day after the US Thanksgiving holiday, marks the official start of the holiday shopping season for retailers and competition has intensified to win every penny-pinched shopper seeking discounts.
Increased online shopping potentially favors e-commerce giants such as Amazon.com and Walmart. Walmart, which operates 4,700 US stores, has invested heavily in store-to-home deliveries for the holiday season to boost e-commerce.
US spending online on Black Friday rose 10.2%, said Adobe, which keeps track of devices that use its software to help power more than 1 trillion visits to US retail sites.
In 2023, US shoppers spent $9.8 billion online on Black Friday, and in 2022, they spent $9.1 billion, Adobe said.
For Black Friday this year Corey Coscioni, 58, said he looked for bargains online as well as in stores, seeking "gifts for everyone: my wife, my daughter, and myself."
Top selling merchandise online included makeup, skincare and haircare products, as well as bluetooth speakers and espresso machines, Adobe said on Saturday.
Online sales of toys rose 622% compared to average daily sales in October, while jewelry sales rose 561% and appliances spiked 476% compared to October, it added.
Separately, Salesforce, a cloud-based software company, said online sales in the U.S. rose 7% on Friday to $17.5 billion, according to its own updated tally on Saturday.