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BMW sales up 8.4 per cent in July

Friday, 8 August 2014


BMW's (BMWG.DE) lead over German rival Audi is shrinking, despite increasing deliveries in July, as the luxury-car leader posts lower volume growth in the United States and Europe. BMW said on Friday that sales of premium cars and sport-utility vehicles at its core brand rose 8.4 per cent last month from a year earlier to 139,399 autos. Audi, Volkswagen's (VOWG_p.DE) flagship luxury brand, announced on Thursday 144,000 deliveries in July. July was the third month this year that saw Audi Outsell BMW, which has been the premium-car sales leader since overtaking Daimler's (DAIGn.DE) Mercedes-Benz division in 2005. Audi, which has ranked second since 2011, and Mercedes have each vowed to take the top spot by the end of the decade. BMW said seven-month brand sales increased 10 per cent to a record 1.03 million autos. Still, Audi has shrunk the year-to-date sales gap to BMW to 12,397 autos despite an ageing model lineup.  A year ago the gap was 21,035 autos, so it has narrowed by 40 per cent this year, according to company records.  Weakening momentum at BMW reflects lower sales gains in core European markets and the United States, where seven-month group deliveries, including the Mini and Rolls-Royce brands, were up 2.8 per cent and 5.4 per cent respectively. By comparison, Audi's sales increased 6.7 per cent in Europe and 13 per cent in the United States. VW's flagship division has also been growing faster in China than BMW and Mercedes, according to Reuters.