BRAC Bank's Astha app users surpass 0.9m

BRAC Bank's digital banking app, 'Astha', now serves more than 900,000 customers, a landmark that reflects the growing trust of a digitally empowered customer base, says a statement.
Launched in 2021, Astha was designed to meet Bangladeshis' evolving lifestyles and diverse financial needs. It is now the fastest-growing digital banking app in the country and the preferred platform for seamless, everyday banking.
In March 2025, Astha processed a record of over Tk 196 billion in transactions, setting a new industry benchmark for monthly app-based banking.
Astha is particularly popular among younger Bangladeshis. Around 53% of users are between the ages of 21 and 35, a demographic that values autonomy, convenience, and technological integration. Among those using Astha's lifestyle features, 61% are within the same age group, showcasing how the app is becoming integral to banking and their daily lives.
Astha customers complete 71% of their transactions through the app, further indicating the widespread adoption of this convenient, mobile-first banking solution.
Astha also simplifies long-term financial planning. Customers can easily open or encash FDRs and DPS accounts, generate or reset card PINs, block cards temporarily, and even manage nominee updates-all from their smartphones. These services cater to customers who value autonomy, accessibility, and financial discipline.
The app's ATM cash-out by code feature allows cardless withdrawals, offering a secure and flexible alternative to traditional ATM transactions.
What sets Astha apart is its unique blend of banking and lifestyle integration which brings everyday essentials into one platform. Through Astha Lifestyle, customers can book bus tickets, read Prothom Alo's e-paper, enjoy streaming content on Astha Play, listen to music, and access Astha Learning for upskilling courses.
For customers seeking spiritual enrichment, Astha Islamic offers curated content aligned with their beliefs. These services reflect BRAC Bank's understanding that today's customers need more than just banking -- they need value, relevance, and ease.