BRAC Bank's MD serves customers from the frontline
Monday, 8 June 2009
Everyday the Bank opens at 9 a.m. and its customers walk in for their day to day financial transactions. Behind the cash counters there are many known faces, yet, they are barely noticed in most of the instances. Surprisingly, it was not the same on Sunday, June the 7th, 2009 at the Banani Branch. Customers found a new face behind the teller counter sharing joy with a charming smile. He was none other than the Acting Managing Director & CEO of BRAC Bank, Syed Mahbubur Rahman.
This was part of 'First Hand Day', a one of its kind initiative from BRAC Bank. Under which, Bank's Management Committee members visited different branches and served as the frontline staffs (e.g. Teller, Customer Services Officers, etc.) in person, says a press release.
Mr. Mahbubur Rahman visited Banani Branch of the Bank for his first hand day on Sunday. During his stay at the Banani Branch, he served the customers as a teller. He took his sit in the cash counter and provided services to the customers from the forefront.
Mr. Firoz Ahmed Khan, Head of Retail Banking say that "even our top most level at the Bank cares and caters to every cu5tome?'.
Mr. Mahbubur Rahman says that "at BRAC Bank we believe that every transaction is not a mere financial transaction but a personal story of cu5tomer5 hope, change and ambition. For us, each and every Customer is equally importance'.
Understanding the customers' priority is first step of winning their trust. BRAC Bank's management, an industry first mover in many initiatives, took the right step to unearth their customers' want. So that a win-win service culture can be developed across distribution points. It also enlivens the branch bankers to spread joy with brighter smiles. This initiative complements the activities of the Bank's ongoing campaign 'Joy of Banking'.
With 56 branches and over 400 SME outlets, BRAC Bank is one of country's fastest growing banks. The bank has already proved to be the largest SME financier in just 7 years of its operation and continues to broaden its horizon into SME and Retail Banking. Customer Service and staff development towards delivering global standard service remains this year's priority, BRAC Bank sources said.
This was part of 'First Hand Day', a one of its kind initiative from BRAC Bank. Under which, Bank's Management Committee members visited different branches and served as the frontline staffs (e.g. Teller, Customer Services Officers, etc.) in person, says a press release.
Mr. Mahbubur Rahman visited Banani Branch of the Bank for his first hand day on Sunday. During his stay at the Banani Branch, he served the customers as a teller. He took his sit in the cash counter and provided services to the customers from the forefront.
Mr. Firoz Ahmed Khan, Head of Retail Banking say that "even our top most level at the Bank cares and caters to every cu5tome?'.
Mr. Mahbubur Rahman says that "at BRAC Bank we believe that every transaction is not a mere financial transaction but a personal story of cu5tomer5 hope, change and ambition. For us, each and every Customer is equally importance'.
Understanding the customers' priority is first step of winning their trust. BRAC Bank's management, an industry first mover in many initiatives, took the right step to unearth their customers' want. So that a win-win service culture can be developed across distribution points. It also enlivens the branch bankers to spread joy with brighter smiles. This initiative complements the activities of the Bank's ongoing campaign 'Joy of Banking'.
With 56 branches and over 400 SME outlets, BRAC Bank is one of country's fastest growing banks. The bank has already proved to be the largest SME financier in just 7 years of its operation and continues to broaden its horizon into SME and Retail Banking. Customer Service and staff development towards delivering global standard service remains this year's priority, BRAC Bank sources said.