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'Brand Witz-2008' begins today

DU Correspondent | Thursday, 31 July 2008


Inter-business school marketing competition titled 'Brand Witz-2008' begins at the Institute of Business Administration (IBA) of Dhaka University (DU) today (Thursday).

IBA Communication Club (IBACC) is organising the event to create an opportunity for the business students to relate the theoretical concepts of marketing and branding with real life by using their creativity and innovation.

CLEAR, a prominent brand of Unilever Bangladesh Limited, is the official sponsor of the event.

IBA Director Muhammad Ziaul Haq Mamun at a press conference at the institute Wednesday said the key objective of the competition was to enhance a sense of social responsibility among students.