Chemtrek, Madonna sign mutual deal
Sunday, 15 November 2009
FE Report
Chemtrek Industries Bangladesh (CIB) and Madonna Advertising Limited (MAL) have signed a mutual agreement at the Chemtrek head office in the city recently, said a press release.
Chemtrek Chairman Husna Mansur and Madonna Chairman ABA Fakhrul Kamal signed the agreement on behalf of their respective organisations.
Also present at the signing ceremony were, MAL Event Executive Wahiduzzaman Rana, Director (Brand Communications) Tareq Aziz and Senior Client Service Executive Kazi Noor-e-Ferdous, and CIB General Manager (Marketing and Sales) Md Iqbal Hossain, Managing Director Md Ainul Azim and Regional Manager Zakir Ahamad.
According to the contract, Madonna was given the sole responsibility to promote all brands of Chemtrek and perform communicational activities.
Under the licence of US manufacturer Fiebing Company Inc., CIB has been producing Kelly's brand products for overseas and local markets.
At present, Kelly's five products - glass cleaner, leather care, car cleaner, electronics cleaner and furniture cleaner -- have entered the local market and attracted customers. The Kelly's products will soon fetch a sizeable share of the household and institutional care products market in Bangladesh.
Chemtrek Industries Bangladesh (CIB) and Madonna Advertising Limited (MAL) have signed a mutual agreement at the Chemtrek head office in the city recently, said a press release.
Chemtrek Chairman Husna Mansur and Madonna Chairman ABA Fakhrul Kamal signed the agreement on behalf of their respective organisations.
Also present at the signing ceremony were, MAL Event Executive Wahiduzzaman Rana, Director (Brand Communications) Tareq Aziz and Senior Client Service Executive Kazi Noor-e-Ferdous, and CIB General Manager (Marketing and Sales) Md Iqbal Hossain, Managing Director Md Ainul Azim and Regional Manager Zakir Ahamad.
According to the contract, Madonna was given the sole responsibility to promote all brands of Chemtrek and perform communicational activities.
Under the licence of US manufacturer Fiebing Company Inc., CIB has been producing Kelly's brand products for overseas and local markets.
At present, Kelly's five products - glass cleaner, leather care, car cleaner, electronics cleaner and furniture cleaner -- have entered the local market and attracted customers. The Kelly's products will soon fetch a sizeable share of the household and institutional care products market in Bangladesh.