Coke, Pepsi bets big on festive fervour
Monday, 1 November 2010
NEW DELHI, Oct 31 (PTI): In a bid to push sales before the advent of winter, beverage majors Coca-Cola and Pepsi Co are in a race to woo customers during the festive season by launching attractive offers and new marketing campaigns.
While Pepsi Co kicked off its festive campaign with the 'Shadi' TV commercial featuring actor Ranbir Kapoor, it has also come out with special packages for this Diwali season.
Similarly, Coca-Cola has also launched its festive campaign 'Come Home on Deepawali' besides bringing out special bottles with 'Warli' art on it for the festivals.
While Pepsi Co kicked off its festive campaign with the 'Shadi' TV commercial featuring actor Ranbir Kapoor, it has also come out with special packages for this Diwali season.
Similarly, Coca-Cola has also launched its festive campaign 'Come Home on Deepawali' besides bringing out special bottles with 'Warli' art on it for the festivals.