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Cricket knocks Indian film industry

Monday, 18 April 2011


MUMBAI, Apr 17 (AFP): A packed cricket schedule that peaked with an Indian win in the World Cup final has hit the country's other grand passion -- film -- emptying cinemas and forcing studios to postpone big movie releases. Analysts said business at multiplex cinemas had been weak so far in 2011, with the six-week World Cup that finished earlier this month keeping people glued to their television screens in the evenings. The Indian Premier League (IPL) cricket tournament which began immediately afterwards is also expected to keep many cinema-goers away until the end of May. The short-format Twenty20 competition has all the glitz of Bollywood, with many film stars owning team franchises and big name players from around the world, cheered on by a bevy of scantily clad dancing girls. The financial newspaper Mint said during the week that multiplex chains may have lost up to 500 million rupees ($11.1 million) in the three months to the end of March. Earnings data is expected in coming weeks.