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Cricket South Africa to lose ODI sponsor Momentum

Thursday, 17 September 2020


CAPE TOWN, South Africa, Sept 16 (ANI): Cricket South Africa will be losing out on its ODI sponsor Momentum, whose contract is set to expire in 2021.
Momentum is currently unhappy with the current state of affairs at CSA regarding governance and other reputational issues and as a result, it has decided to back out from being the sponsor, ESPNCricinfo reported.
In an official statement, Momentum has made it clear that it will not renew its sponsorship of international ODIs, the franchise one-day cup, the national club championships, the under-13, under-15, and under-17 school's weeks, and development initiatives including the Momentum Friendship Games and the eKasi Challenge.
As per a report in ESPNCricinfo, Momentum will, however, continue to the national women's team until 2023 and they have also indicated keeping pressure on CSA to come out of the administrative crisis.
"We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game," ESPNCricinfo quoted Carel Bosman, head of sponsorships at Momentum as saying.
CSA now has a rocky path to look forward to as Momentum has become the second major sponsor to cut ties with the board as Standard Bank opted to not continue their support of the Test team in December last year.