Dragonair unveils special livery to mark 25th anniversary of serving Hong Kong
Friday, 18 June 2010
Dragonair recently unveiled a special livery on one of its aircraft as part of the airline's celebrations to mark 25 years of serving Hong Kong, said a press release.
Financial Secretary of the Hong Kong Special Administrative Region Government John Tsang officiated at the livery unveiling ceremony together with Dragonair's Chairman Tony Tyler, Civil Aviation Department Director General Norman Lo, Director of Information Services Michael Wong and Chief Executive Officer James Tong.
More than 200 guests including government officials, aviation and travel trade partners and local and overseas media were also present on the occasion.
The spectacular design of the anniversary livery, created for an A330-300 aircraft, features a golden dragon along the length of the fuselage, together with distinctive Chinese characters highlighting the anniversary theme, "Serving you for 25 years".
The special-livery aircraft will primarily fly on the airline's trunk routes to Beijing and Shanghai.
John Tsang congratulated Dragonair on the unveiling of the special livery and its success over the past 25 years.
"For a quarter of a century, Dragonair has been a key component in our city's international reach, and is a perfect partner for our branding campaign. Dragonair shares many of the same values and attributes that make up the DNA of our city branding." Mr Tsang said.
Since starting out in 1985 with just one Boeing 737-200A aircraft, Dragonair has developed to become one of the most recognised brands in Hong Kong with a fleet of 29 modern aircraft serving a network of 29 destinations in Mainland China and Asia.
The aircraft featuring the unique 25th anniversary livery is also the first in the fleet to feature the updated Brand Hong Kong logo, launched recently by the Hong Kong SAR Government.
The logo will eventually appear on all current and future aircraft in the airline's fleet, reinforcing Dragonair's continued commitment to its home city.
Financial Secretary of the Hong Kong Special Administrative Region Government John Tsang officiated at the livery unveiling ceremony together with Dragonair's Chairman Tony Tyler, Civil Aviation Department Director General Norman Lo, Director of Information Services Michael Wong and Chief Executive Officer James Tong.
More than 200 guests including government officials, aviation and travel trade partners and local and overseas media were also present on the occasion.
The spectacular design of the anniversary livery, created for an A330-300 aircraft, features a golden dragon along the length of the fuselage, together with distinctive Chinese characters highlighting the anniversary theme, "Serving you for 25 years".
The special-livery aircraft will primarily fly on the airline's trunk routes to Beijing and Shanghai.
John Tsang congratulated Dragonair on the unveiling of the special livery and its success over the past 25 years.
"For a quarter of a century, Dragonair has been a key component in our city's international reach, and is a perfect partner for our branding campaign. Dragonair shares many of the same values and attributes that make up the DNA of our city branding." Mr Tsang said.
Since starting out in 1985 with just one Boeing 737-200A aircraft, Dragonair has developed to become one of the most recognised brands in Hong Kong with a fleet of 29 modern aircraft serving a network of 29 destinations in Mainland China and Asia.
The aircraft featuring the unique 25th anniversary livery is also the first in the fleet to feature the updated Brand Hong Kong logo, launched recently by the Hong Kong SAR Government.
The logo will eventually appear on all current and future aircraft in the airline's fleet, reinforcing Dragonair's continued commitment to its home city.