DTH television: Stimulating electronic communications in Bangladesh

Although high-tech gadgets have evolved over the past decades, television remains one of the primary media of electronic communications around the world. The situation is indifferent even in Bangladesh where few options are open to its 'entertainment-hungry' population. Hence, Bangladeshi residents spend a sizeable portion of their spare time watching television to meet the collective needs of entertainment, news and information.
Since the early 1990s, a dynamic proliferation of cable-operated television channels has caused widespread demands for TV connectivity in Bangladesh. Evidently, this alters the conventional essence of mass media in urban locations across the country - cabled connections are currently available at every zila-sadar (district-capital) as well as large municipalities in all districts.
However, most of the rural environs in Bangladesh are still deprived of cable TV connections despite the geo-statistical majority. Commercially, many cable-operators provide the urban or metropolitan residents with TV connections but their service is not up to the mark, let alone the situation in both rural and suburban localities. To meet the daily needs of both entertainment and information, the affluent residents of such localities have no choice but to buy and install big satellite-dish. Here comes the requirement of Direct-to-Home (DTH) technology - its key benefit rests on its boundless ability to cover each and every part of Bangladesh from day one due to its satellite-based operations. Nevertheless, most people wrongly consider DTH a privilege entitled to the rich. This is untrue because DTH offers affordable channel packages for different income-groups. The rural population can readily subscribe to DTH services in their existing Cathode Ray Tube (CRT) televisions without purchasing a new one.
With the extensive availability of flat televisions, the popular demand for versatile communication technologies and qualitative expectations for such technologies have changed simultaneously. Anyone who either owns a Liquid-Crystal Display (LCD) television or its Liquid-Emitting Diode (LED) counterpart is keen to watch TV without interruptions - with the best audio, video and picture qualities. Expectations have emerged due to the obligatory insertion of Hyper-Definition (HD) features into modern television.  
Moreover, the advanced usage of both LCD and LED television devices is not equal to a conventional television with cable connections. LCD and LED televisions offer upgraded visual experiences in superior shapes. But viewers hardly enjoy the finest picture quality on their LCD or LED devices due to the incompatibility of cable-operated TV connections. Conversely, this problem can be solved once countrywide access to DTH is ensured. In Bangladesh, DTH will allow the TV viewers to enjoy both superior visual experience and enhanced signal response - synchronised with optimum HD features in audio and video qualities.
Simultaneously, DTH technology facilitates TV viewers to get the international access to valuable news and information, and experience the ultimate level of entertainment. Apart from the HD-featured advantages, diverse benefits of DTH would make it an ideal option for Bangladeshi TV viewers - DTH device can be installed anywhere in the country without being connected to untidy fibre-cables. DTH has a large pool of channels in multiple qualities (SD, HD, 3D) to choose from. By design, all the channels from DTH technology are digitised and compatible with Dolby - a TV technology that enables the preferred audio output for viewers. In contrast, the cable operators provide the conventional TV audience with an obsolete transmission of channels that receive analogue signals - causing each channel to lose its sound and visual quality. Recently, DTH technology has experienced outstanding innovations to the extent of amalgamating its existing features with the internet. This will further revolutionise the existing dynamics of the country's ICT sector.        
Few channels in the country are operating under HD features and several others will follow their footsteps. Surely, the DTH technology would be the best option available if the highest level of satisfaction and efficiency from HD television is expected.
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