e-commerce services growing in India

MUMBAI, Nov 1 (PTI): Busy lifestyle and urban traffic congestion have enhanced Indians' dependence on e-commerce services and its market is likely to touch Rs 50,000 crore in the country this year, says a recent study. The domestic e-commerce market is growing at an estimated 40-45 per cent on a compounded aggregate growth rate, said the study. About 80 per cent of the e-commerce market in the country is travel related, comprising booking of airline and rail tickets, hotel bookings, and online mobile recharge, with online retailing taking in just about 15 per cent. Electronics and apparel are the biggest categories in terms of sales, it said. "We believe it's the simplicity of the transaction processes which will facilitate and encourage adoption of e-commerce," said B Amrish Rau, the First Data India and ICICI Merchant Services general manager, in the study.