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Electronic home appliances hit DITF stalls

Friday, 5 February 2010


FE Report
Pavilions selling refrigerators and televisions at the Dhaka International Trade Fair (DITF) in the city's Sher-e-Banglanagar see overcrowding of customers and sales of those items have geared up in the last days of the fair.
According to sources, during the month-long fair customers have gathered information about the prices and facilities of different brands of products, and they are now thronging the pavilions to buy the product of their choice at the last moments of the fair.
The eye-catching Walton pavilion, that comes into view as one through the DITF main gate, is having a growing turnout of customers from the first day of the fair, and the number of customers has increased in the last days of the fair, sources said.
From the first day, sales of Walton brand products have peaked as the the RB group of companies has offered a price reduction and a magic offer programme on the occasion of the international fair.
Walton brand refrigerators are being sold from Tk 18,700 to Tk 28,900.
Refrigerators and also others products of the company are being sold at the fair at a reduced price compared to its market price.
At the DITF, Electra International is the new brand of Samsung refrigerator- Freshtech. 9cft to 28cft Samsung brand refrigerators are being sold from Tk 29,800 to Tk 1,08,000. Different models of 21-inch ultra smifit EG View televisions are being sold from Tk 15,200 to Tk 21,000 at the Electra International pavilion.
Sales of Walton products have increased significantly, and the company sees record sales from DITF this year, Senior Marketing Manager of Walton Mosharrof Hossain Rajib said.