Emirates brings business rewards to SMEs in 55 states
Sunday, 7 December 2008
FE Report
Emirates Airline's Business Rewards, its innovative online-based reward programme tailored for small and medium enterprises (SMEs), is now available in 55 countries across Europe, Asia-Pacific, Middle East, Africa, and Americas.
Emirates' Divisional Senior Vice-president (Commercial Operations) Keith Longstaff said: "Since its launch, more than 2,000 SMEs have signed on and benefitted from Emirates' Business Rewards.
"Small and medium-sized businesses represent a large and growing segment of the market, particularly in the Gulf region. Despite the challenging economic environment, or perhaps because of it, Business Rewards continues to grow fast because of the broad range of benefits the programme brings to SMEs", he said.
"Moving ahead, we intend to introduce promotions and enhance the current functions, so that we can meet the fast-changing market requirements and our customers' travel needs", he added.
First launched in the UAE in May 2008, Business Rewards was subsequently rolled-out across Emirates' network and is now available in 55 countries across the globe.
Not surprisingly the UAE, the home base of Emirates Airline, currently boasts the highest number of Business Rewards members.
Rohan Shetty, Group Managing Director, Kellett and Singleton, and one of Emirates' Business Rewards members in the UAE, said: "Our diverse business interests include everything from shipping and logistics to floriculture".
"With businesses located across the globe, and given the current economic climate it is vital that we focus on costs", he said.
"Business Rewards allows us to do that, with access to excellent Emirates fares and an in-depth reporting tool to monitor and analyse our travel spend", he added.
Emirates Airline's Business Rewards, its innovative online-based reward programme tailored for small and medium enterprises (SMEs), is now available in 55 countries across Europe, Asia-Pacific, Middle East, Africa, and Americas.
Emirates' Divisional Senior Vice-president (Commercial Operations) Keith Longstaff said: "Since its launch, more than 2,000 SMEs have signed on and benefitted from Emirates' Business Rewards.
"Small and medium-sized businesses represent a large and growing segment of the market, particularly in the Gulf region. Despite the challenging economic environment, or perhaps because of it, Business Rewards continues to grow fast because of the broad range of benefits the programme brings to SMEs", he said.
"Moving ahead, we intend to introduce promotions and enhance the current functions, so that we can meet the fast-changing market requirements and our customers' travel needs", he added.
First launched in the UAE in May 2008, Business Rewards was subsequently rolled-out across Emirates' network and is now available in 55 countries across the globe.
Not surprisingly the UAE, the home base of Emirates Airline, currently boasts the highest number of Business Rewards members.
Rohan Shetty, Group Managing Director, Kellett and Singleton, and one of Emirates' Business Rewards members in the UAE, said: "Our diverse business interests include everything from shipping and logistics to floriculture".
"With businesses located across the globe, and given the current economic climate it is vital that we focus on costs", he said.
"Business Rewards allows us to do that, with access to excellent Emirates fares and an in-depth reporting tool to monitor and analyse our travel spend", he added.