Emirates, Montblanc launch million-dollar necklace offer in aid of UNICEF
Friday, 19 October 2007
FE Report
Emirates Airline in collaboration with Montblanc launched a million-dollar necklace offer to its clients on board the opportunity to purchase a unique diamond jewellery set worth $1.0 million for a good cause.
The offer is valid until March 31, 2008. Clients on board all Emirates flights can register their interest in purchasing the one-of-a-kind Ruban d'amour diamond necklace and matching earrings.
In April, the winner's name will be drawn from those who've expressed interest in purchasing the set for $1.0 million.
The winner along with a companion will be flown first-class on Emirates to Montblanc's jewellery workshop in Paris to witness master craftsmen put the finishing touches to their jewellery set.
The master design of the necklace and earring set can be personalised based on options pre-defined to ensure the aesthetic qualities of the set are maintained.
A total of $150,000 of the sale proceeds will be donated to the UNICEF in support of its educational projects for children in the Middle East.
Emirates' Divisional Senior Vice President of Service Delivery Terry Daly said: "We are very pleased to invite our clients on board to participate in the sale of the beautiful diamond jewellery set."
"Our discerning clients have come to expect a high-level comfort on board, coupled with services that cater to their tastes, including a wide-ranging duty free sales service."
The offer is part of celebrations to mark the launch of a female jewellery collection by Montblanc.
Montblanc's Chief Executive Officer Lutz Bethge said: "Once again we are joining with Emirates to launch one of the finest and most exclusive Montblanc creations of all time. Passengers will have the exciting opportunity of shaping the final design of a precious, one-of-a-kind necklace and earring set, making it their own unique gift to the ones they love the most."
In a first for the travel retail industry, Emirates and Montblanc collaborated last year on a silent, onboard auction of the exclusive Montblanc chronograph centennial watch which netted $250,000 for the Emirates Airline Foundation.
The airline's onboard charity uses donations by passengers to fund projects around the world in aid of underprivileged children.
Emirates Airline in collaboration with Montblanc launched a million-dollar necklace offer to its clients on board the opportunity to purchase a unique diamond jewellery set worth $1.0 million for a good cause.
The offer is valid until March 31, 2008. Clients on board all Emirates flights can register their interest in purchasing the one-of-a-kind Ruban d'amour diamond necklace and matching earrings.
In April, the winner's name will be drawn from those who've expressed interest in purchasing the set for $1.0 million.
The winner along with a companion will be flown first-class on Emirates to Montblanc's jewellery workshop in Paris to witness master craftsmen put the finishing touches to their jewellery set.
The master design of the necklace and earring set can be personalised based on options pre-defined to ensure the aesthetic qualities of the set are maintained.
A total of $150,000 of the sale proceeds will be donated to the UNICEF in support of its educational projects for children in the Middle East.
Emirates' Divisional Senior Vice President of Service Delivery Terry Daly said: "We are very pleased to invite our clients on board to participate in the sale of the beautiful diamond jewellery set."
"Our discerning clients have come to expect a high-level comfort on board, coupled with services that cater to their tastes, including a wide-ranging duty free sales service."
The offer is part of celebrations to mark the launch of a female jewellery collection by Montblanc.
Montblanc's Chief Executive Officer Lutz Bethge said: "Once again we are joining with Emirates to launch one of the finest and most exclusive Montblanc creations of all time. Passengers will have the exciting opportunity of shaping the final design of a precious, one-of-a-kind necklace and earring set, making it their own unique gift to the ones they love the most."
In a first for the travel retail industry, Emirates and Montblanc collaborated last year on a silent, onboard auction of the exclusive Montblanc chronograph centennial watch which netted $250,000 for the Emirates Airline Foundation.
The airline's onboard charity uses donations by passengers to fund projects around the world in aid of underprivileged children.