Emirates offers new amenity kits to its passengers
Thursday, 3 January 2008
FE Report
New luxury amenity kits, containing exclusive products by Bvlgari, are being offered to passengers in the first and business class cabins on Emirates' long-haul flights, according to a press release.
In developing the new kit, Emirates wanted to link it with a popular major brand, give the new product a more luxurious feel and source a supplier through which they could be refreshed on a regular basis.
As part of its agreement with BvIgari, Emirates has exclusive use of the Rouge (Red Tea) products. The men's First and Business Class amenity kit contains the Rouge after-shave emulsion, eau perfume and body lotion. Those for ladies contain Bvlgari nourishing face emulsion, nourishing hand cream and eau perfume the Rouge.
The bags themselves complete the luxury look and feel. The men's First Class bag is made of Italian leather while the Business Class bag is made of canvas with smart leather-look trim.
New luxury amenity kits, containing exclusive products by Bvlgari, are being offered to passengers in the first and business class cabins on Emirates' long-haul flights, according to a press release.
In developing the new kit, Emirates wanted to link it with a popular major brand, give the new product a more luxurious feel and source a supplier through which they could be refreshed on a regular basis.
As part of its agreement with BvIgari, Emirates has exclusive use of the Rouge (Red Tea) products. The men's First and Business Class amenity kit contains the Rouge after-shave emulsion, eau perfume and body lotion. Those for ladies contain Bvlgari nourishing face emulsion, nourishing hand cream and eau perfume the Rouge.
The bags themselves complete the luxury look and feel. The men's First Class bag is made of Italian leather while the Business Class bag is made of canvas with smart leather-look trim.